Good news for fans of the Sporting Summer Festival in Monte-Carlo - you will now be able to consult the 2010 programme on your iPhone or iPod Touch. By scanning the code printed on each festival flyer, users can go directly to the AppStore page to download the application.

This application will allow users browse the whole of the two-month festival programme by date or by artist, and even access their biographies. They can also access the telephone reservation platform by simply pressing the call button.

This very clever app is part of the Sporting Summer Festival's communications campaign and is in keeping with the same visual identity as the new web site. The application is available in three languages - English, French and Italian. A second version can integrate with social networks such as Facebook.

Other Monte-Carlo SBM applications for mobile phones are currently being developed, including one for the resort's hotels and a guide to going out in Monte-Carlo (restaurants, bars, etc.)

Because of its length and the quality of its programme, the Sporting Summer Festival is considered one of the greatest live music festivals on the planet. This year, artists such as Sir Elton John and Ray Cooper, Stevie Wonder, Jacques Dutronc, Charles Aznavour, Roberto Alagna and Eros Ramazzotti will be on stage.

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